Strategy
With a strong heritage as a family business and deeply rooted values, the Otto Group views the future with confidence. Over the past 75 years, the company has evolved into a globally active digital retail and services group with around 36,300 employees.
Our Heritage: The Future
As the largest online retailer of European origin , the Otto Group is harnessing its strength, market significance and values to shape the future of digital retail and services. Driven by a passionate and entrepreneurial performance culture, the Group leverages its long-standing market expertise and technological competence to inspire its many millions of customers with strong quality products, unique product ranges and differentiating services.
With the strength of a family-run company, the Otto Group thinks and acts with a generational perspective.. In doing so, the company proves that value-oriented action and economic success go hand in hand. Environmental protection has been another corporate goal since 1986. We take on ecological, social and digital responsibility – and will continue to do so.